‘Tweens are taking over’: Evereden expands in SEA to capture Gen Alpha opportunity 11-Mar-2024 By Amanda Lim Mum and baby care brand Evereden will focus on expanding in South East Asia in 2024 to capitalise on the unfolding Gen Alpha opportunity.
Innovate or fade: Why constant experimentation is vital to attract Gen Z and Gen Alpha consumers – SUGAR CEO 08-Mar-2023 By Amanda Lim Innovation and experimentation are vital for beauty brands who want to stay relevant with Generation Z and Generation Alpha consumers, who are the future of the market, says SUGAR Cosmetics CEO.